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What happens to the call you cannot answer?

Every business has an answer to this, even if the answer is voicemail. Here is how the options compare, as fairly as we can put it.

What mattersVoicemailCall answering serviceEmployed receptionistStep Into AI receptionist
Answers every call, 24 hours a day Yes, but nobody speaks Within their hours Within their hours Yes
Caller gets a conversation No Yes Yes Yes
Captures the details you need to quote No Basic message Yes Yes, from your script
Knows your prices and services No Limited Yes From your knowledge base
Books appointments No Sometimes Yes Yes, with calendar access
Writes the enquiry into your CRM No Usually emailed If you have a CRM Automatically
Texts the caller a confirmation No No If they remember Automatically
Starts the follow-up sequence No No No Automatically
Cost for a small business Free Per call or per month Salary From £79 a month
Scales with a winter surge Yes Extra cost No Yes

The honest summary

An employed receptionist is the best experience for callers during working hours, and the most expensive. A call answering service is cheaper and covers more hours, but the person answering does not know your business and the message usually arrives as an email. Voicemail is free and most callers hang up on it.

An AI receptionist sits between these. It is not a person, and we do not pretend it is. But it answers every time, follows your script, captures what you need, and because it is part of the same platform as your CRM, the enquiry is saved and followed up without anyone typing anything.

Many businesses run both: a person during the day, the AI receptionist for overflow and out of hours. The Answer plan is designed for exactly that.

Hear it answer a call.

Book a demo and we will ring the receptionist together, with your script.